LUX Tennis - The perfect match for luxury resorts, VIP’s and private clients worldwide


LUX Tennis are specialists in providing personalised tennis management and concierge services while overseeing a repertoire of former and current ATP (Association of Tennis Professionals) level tennis pros who are coaching private clients, VIP’s and celebrities, individually and at luxury resorts globally.

As we know, the Maldives has long been perceived as the dream destination for honeymooners and loved up couples who seek nothing but privacy, the ultimate relaxation and lifelong memories of those white sandy beaches, crystal clear waters and lovely local hosts. 

However, the Maldives holiday trend shifted towards being a family, wellness holiday and health and fitness focussed destination and resorts keep adjusting to and noticing this growing trend as well. Hence, Tennis has become somewhat of a “must have” activity offering at resorts, as LUX Tennis has noticed a growing demand and increase of tennis lessons given at resorts last year.

Based in Spain, founded in 2017 and managed by Joan Soler (Founder & CEO) and Tony Rajaobelina (Co-Founder & COO), LUX Tennis manages all tennis activities, customised programmes and requests for the affluent private clientele as well as for their luxury resort partners worldwide. 

In-depth knowledge, education, performance improvement and fun are being perfectly mixed and matched for tennis lovers globally, whether they are on holidays at luxury destinations, at their private residence or seeking a personal coach while being on the road. 

“The company’s focus lies in understanding our clients’ needs to ensure a lifetime experience on the tennis court, based on quality coaching and a personalised tennis programme. We are there for anyone that is looking at getting into tennis as a beginner, improving their skill set or wanting to compete in tournaments while being trained professionally by a highly experienced current or former ATP level coach”, says Joan Soler, Founder & CEO.

Quite a few resorts already have tennis courts and included tennis services and packages within their repertoire. LUX Tennis is making huge waves in the market and is currently working with seven resorts in the Maldives on a long term basis and several more resorts on short term, peak season terms, when demand is especially high.


The company sets itself apart from other competitors in the industry by offering quality and personalised coaching for all levels through highly experienced current or former ATP level coaches while setting foot worldwide by partnering with international luxury hotel brands and private clients.

Key benefits for luxury resort partners of collaborating with LUX Tennis are the strategic alliances they have with Star Players to hold special events, camps and exhibitions during the year and the set-up of a LACOSTE Pro Shop on property as well as buying, shipping and selling exclusive clothes and accessories. The team provides a thorough tennis operation set up and personalised programme development as well as a having a highly experienced ATP level tennis professional based on site that offers private or group lessons to all clients while managing the day to day tennis operation.  

Support is provided in the organisation of tennis clinics, tournaments and camps for all ages and levels as well as boosting the direct bookings to the resort through their database of Private Clients.

LUX Tennis coaches have worked in more than 15 destinations worldwide, speak numerous languages and can adapt to clients’ needs and resort lifestyles.

Born in Grenoble, France, Founder and CEO Soler is an accomplished, highly enthusiastic and renowned tennis and business professional with more than ten years of international experience in coaching private clients at the worlds most luxurious destinations. By the age of 17, Soler was already under the best 15 players in his age group in France while having successfully competed in various national tennis and ATP tournaments. Holding a degree in sports management and marketing, Soler founded and is now working full time on LUX Tennis, a Tennis Management company. He is still a sought after sparring partner for the French Tennis Federation and trains with top tennis players such as Nadal, Djokovic, Wawrinka and Nishikori at Roland Garros and Rolex Paris Masters.

Rajaobelina is an expert in his field, a highly skilled tennis professional and renowned private tennis coach with proven expertise in various destinations and high-end luxury resorts. He comes with more than ten years of experience as a leader in developing and teaching tennis programmes worldwide. The French/Malagasy national brings with him a remarkable career in professional tennis. He was top ranked in France and competed against star players such as Djokovic, Murray and Del Potro within international juniors tournaments. While successfully completing his degrees in both Sports Management and Sports Training, he also played for the Malagasy team in the Davis Cup between 2006 and 2015. 

Rajaobelina has got an excellent track record of working with celebrity clients worldwide

For more information or inquiries about private coaching, partnerships, sponsorships or advise on tennis services , please contact us at [email protected] or visit the LUX Tennis website at