27 representatives from 16 companies involved in the hospitality industry and officials from Maldives Marketing and Public Relations Corporation (MMPRC) have taken part in the China International Travel Mart exhibition that took place at the Shanghai New International Expo Centre from November 16-18.
Official representative's from Maldives met with the Industry professionals during the fair to explore means to further develop and strengthen the presence of Maldives in the Chinese market.
Activities also took place at the Maldives stand to attract visitors. Visitors had the opportunity to experience the beauty of Maldives in virtual reality and see the underwater life though the VR gear. they also had the chance to take a selfie and post on Chinese social media with the hashtag #VisitMaldives and #CITM2018 to win a surprise gift.
CITM is one of the largest trade shows in Asia and is held in Shanghai and Kunming alternatively. The show is organized jointly by the China National Tourism Adminstration, Civil Aviation Adminstration of China and Shanghai's Municipal People's Government. The last edition of the event, which took place in Kunming hosted 1663 booths representing 79 countries and regions.
During this three-day event, two days are allocated for professional business-to-business meetings where registered exhibitors can arrange meetings with major operators and media that can guarantee quality and valuable participation at the fair.
The event had exhibitors from all sectors of the travel industry, including domestic and international tourist organizations, airlines, travel agencies and other travel-related companies. CITM provides partners the opportunity to meet with the strongest buyers from all over China and to establish extensive business ties.
Since the arrival of Chinese tourists hiked up in 2012, China continues to be the top market to the Maldives in terms of arrivals . Last year, a total of 306,530 Chinese tourists visited the Maldives, contributing to 22.1 percent of the total market share.
By the end of September 2018, a total of 222,108 Chinese tourists visited Maldives. The Chinese market now contributes to 20.06 percent of the total market share, which is a six percent drop compared to the same period in 2017 where a total of 236,728 Chinese tourists visited the Maldives.
However, positive growth in Chinese arrivals is expected in the future through promotion at CITM as well as other joint marketing efforts.