Etihad Airways has introduced Economy Space, a new seating option across its wide-body fleet.
The seat will offer up to 36 inches of legroom and will be retrofitted to ten Airbus A380 aircraft by the end of this year, including 12 B777s and 21 B787 Dreamliners by the end of 2019.
The airline was careful not refer to the new seat option as “premium economy”, indeed it already provides 20 extra legroom seats on its A380 aircraft, a figure which will now rise to 80.
Etihad announced that the move will see the total number of extra legroom seats available for purchases across its fleet by 560 percent.
Although, other details about the seats are not clearly mentioned. For instance, how many economy seats will be lost across each aircraft to accommodate the extra legroom or what premium new Economy Space seating will be sold compared to standard economy. It seems that the airline is simply spreading out its existing rows of economy seats to create extra legroom, rather than introducing a brand new product.
Jamal Ahmed Al Awadhi, Etihad Airways Head of Guest Experience, said:
“We recognize that no two travelers are alike, and today’s customers demand more choice and personalization during their travels."
“In response to the popularity and demand for extra legroom seats, we have reconfigured our Economy cabin to allow travellers to enhance their overall travel experience."
“While many airlines have been squeezing more seats into economy class, we continue to focus on providing our guests with exceptional products and services that meet and exceed the demands and budgets of different types of travellers.”
Etihad commenced operations in November 2003 and today it’s the second largest airline of the United Arab Emirates.