Scandinavian Airline Introduces a New campaign named as "The Arrivals". It comes under "We Are Travellers" campaign series of SAS and was officially launched on 30th October 2018.
“We at SAS, together with our travellers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new campaign “The Arrivals” we want to show that travellers return richer.” Says Annelie Nässén – SAS Executive Vice President Sales & Marketing.
SAS invited acclaimed photographer Peter Funch and filmmaker Jeppe Rønde to spend a week at Kastrup International Airport in Copenhagen, working with both cast and real chance encounters at the arrival hall, an admirable view to capture the unique feeling of arrival.
“We want more people to be able to discover the world with us, but at a smaller carbon footprint. SAS is striving to create the sustainable way to travel, in the form of various initiatives such as with bio fuel, new aircraft with lower fuel consumption and emissions, and by reducing food waste and the use of plastics on-board.” Nässén continues.
Scandinavian Airline, the flag carrier of Sweden, will run this campaign in various channels of Scandinavia, US, UK, Germany, France, China and Japan.