By Thailand and China have emerged as tourism powerhouses, attracting tens of millions of visitors annually thanks to streamlined travel processes, liberal visa policies, and strong infrastructure. Tourism experts say their success offers important lessons for the Maldives as it seeks to maintain its position as a leading global travel destination.
In 2024, Thailand welcomed a remarkable 35.55 million international visitors, while China continued to expand its appeal with visa-free access to citizens of over 70 countries. Thailand’s policy of granting visa exemptions to travelers from nearly 90 nations has made entry quick and hassle-free, boosting its popularity as a holiday hotspot.
For the Maldives, where tourism is the backbone of the economy, the importance of easy entry cannot be overstated. The country’s longstanding visa-on-arrival policy for all nationalities has been a major factor behind its strong visitor numbers, particularly in the post-pandemic period.
Industry analysts stress that beyond visa facilitation, infrastructure and service quality play a decisive role. Thailand and China have invested heavily in modernized airports, efficient domestic transport, and world-class hospitality, ensuring that tourists enjoy a seamless experience from arrival to departure.
Experts say that the Maldives must continue to enhance its tourism infrastructure — from upgrading airport facilities and inter-island transport to expanding hospitality standards — to remain competitive in a region where destinations are constantly raising the bar.
Marketing efforts also need to be backed by delivery on the ground. While global campaigns have successfully positioned the Maldives as a dream destination, visitors must continue to find the same level of quality, service, and convenience upon arrival.
Tourism leaders emphasize that cooperation between government bodies, airlines, resorts, and tour operators is essential to maintaining the Maldives’ competitive edge. As regional tourism competition intensifies, the Maldives must safeguard its reputation for accessibility and exceptional service while diversifying its offerings to keep attracting high-value visitors year after year.