By Malé, Maldives – July 9, 2024 – The Maldives is poised for a tourism boom as the Air Service World Congress (ASWC) 2024 kicks off today, bringing the archipelago into the spotlight of the global travel industry. This high-profile event is expected to significantly contribute to the Maldivian government’s ambitious target of welcoming 2 million tourists in 2024.
Hosting the ASWC 2024 is a strategic move by the Maldives Airports Company Limited (MACL), a decision that has garnered widespread praise. “This congress places the Maldives at the center of attention for travel agencies and airlines worldwide,” said Ibrahim Shareef Mohamed, Managing Director of MACL. “It’s a tremendous opportunity to showcase our country’s unique appeal and enhance our connectivity.”
The event brings together around 300 industry leaders, including representatives from airports, airlines, route development teams, aviation suppliers, and tourism sectors. The scenic Kurumba Maldives provides a perfect backdrop for the three-day event (July 9-11), fostering collaborations that are expected to lead to increased tourism and more frequent flights to the Maldives.
By attracting key players in the travel industry, the ASWC 2024 has the potential to encourage airlines to establish new routes and increase the frequency of flights to the Maldives. This increased connectivity is crucial for achieving the government’s tourism targets and boosting the local economy.
MACL’s decision to host the ASWC 2024 is already being hailed as a brilliant move. “The management and leadership of MACL deserve high praise for bringing such a prestigious event to our shores,” said a spokesperson from the Ministry of Tourism. “Their efforts are instrumental in promoting the Maldives as a premier travel destination.”
The ASWC 2024 features an impressive lineup of partners, including Sheraton Maldives and Malahini as resort partners, Kurumba Maldives as the venue partner, and Dhiraagu as the digital partner. TMA is providing essential seaplane services, with Emirates and Maldivian airlines joining as official partners. Media coverage by Hotelier Maldives, Island Chief, Orca Media, The Arrival, and Travelution Media amplifies the event’s reach.
Endorsements from the Ministry of Tourism, Ministry of Transport and Civil Aviation, MATI, and MATATO further highlight the national importance of this congress. As the ASWC 2024 unfolds, the Maldives is set to strengthen its position as a top-tier destination for travelers and industry stakeholders alike.