By Ali Solih, Director of Sales and Marketing at Kuda Villingili Resort Maldives, speaks with pride about the island’s unique appeal. “The location is the first thing I would highlight,” he says, noting the island’s stunning lagoon, expansive beach, and the Maldives’ largest pool, stretching 150 meters. A key feature that sets the resort apart is the longest left-hand surf break in the area, a significant draw for guests. Ali’s deep appreciation for these features underscores his passion for the place he represents.
With 24 years in the hospitality industry, Ali’s career journey is as captivating as the resort itself. Starting at Hilton Maldives Rangali Island in 2000, he initially worked in a different department. However, his interest in sales and marketing grew as he observed his colleagues, and by 2006, he transitioned into this field. “I found that passion in 2006 and haven’t looked back since,” he reflects. This passion has taken him around the world, where he continually learns and connects with new people, keeping his role exciting and fulfilling.
As Director of Sales and Marketing, Ali’s day begins with strategic meetings, followed by managing relationships with operators and partners. “Every day is a very busy day,” he explains, emphasizing the competitive nature of the market. His responsibilities often require traveling to different countries for fairs, roadshows, and sales calls. “Business is all about relationships,” Ali says, highlighting the importance of personal connections in his work.
Looking ahead, Ali envisions continued growth for Maldivian tourism but acknowledges the need for consistent global promotion. He stresses that competition extends beyond neighboring resorts to other luxury destinations worldwide. “We have to be present in every country, promoting the Maldives consistently,” he advises. This proactive approach is essential for maintaining the Maldives’ appeal in a dynamic global market.
In terms of marketing, Ali emphasizes a targeted strategy for high-end luxury products. The use of magazines, social media, influencers, and PR agencies is crucial for reaching their desired audience. “Social media and influencers are very important,” he notes, recognizing the shift towards digital marketing while also acknowledging the enduring value of traditional methods for certain consumers. Ali believes that while online marketing will continue to dominate, offline marketing still holds relevance for a segment of the market that values human interaction.
One of Ali’s proudest achievements has been his role in transforming Kuda Villingili Resort Maldives. When he joined, it marked his first experience outside international hotel chains. “I am very proud of being in the commercial team,” he shares, reflecting on the significant changes the resort has undergone in the past two and a half years. His work in building and promoting the resort has been a deeply rewarding experience.
Ali Solih’s story is one of dedication, passion, and continuous growth. His journey from a curious observer to a leading figure in sales and marketing is an inspiring testament to the opportunities within the hospitality industry. His commitment to excellence in his work and in promoting the beauty of the Maldives sets a high standard for others in the field.