In a press conference led by the Visitor Economic Council, Minister of Tourism Ibrahim Faisal announces President Dr. Mohamed Muizzu’s commitment to rebranding the Maldives Marketing and Public Relations Corporation (MMPRC) for expanded market influence. Emphasizing economic development, Minister Faisal outlines plans to diversify tourism, including ventures into medical and sports tourism.
Highlighting the need to build trust among tourists and target global markets, Minister Faisal reveals strategies to revamp MMPRC operations through rebranding and the appointment of a new managing director. The focus will shift from marketing existing offerings to actively exploring untapped markets.
Additionally, the administration plans substantial investments in the tourism sector, aiming to boost the circulation of money within the country, directly benefiting its citizens.