The Arrival

Highlights from the Maldives at ITB Berlin 2024

Maldives marketing and PR corporation (MMPRC/Visit Maldives) participated alongside a delegation of 214 representatives from 107 Maldivian tourism companies. The goal from visit maldives is to nurture a strong connection with travel trade partners from Germany and across the world. The idea is to make maldives the host country in 2026.

The main highlights from Maldives in ITB Berlin 2024 involved the exhibition of Maldivian cultures and heritage, with three Maldivian chefs preparing traditional food for the guests. Other activities include the introduction of a new magazine promoting local tourism by the guest house association as well as Maldives Association of Travel Agents and Tour Operators (MATATO) launching the Media Kit for Maldives Finder on 5 March 2024. The Maldives Finder Media Kit 2024 was launched by Honorable Ibrahim Faisal, Minister of Tourism of Maldives, at the Maldives stand at ITB Berlin 2024.

To conclude, the 2024 ITB berlin fair was a success with a lot of positive comebacks and praise from organizations around the world. The Maldivian tourism association has planned to make this summer one of the highest profiting projects for the tourism industry in the last 3 years.

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