By A bold new chapter in Maldivian tourism was unveiled today with the official launch of I Feel Maldives, a visionary private destination marketing brand. The launch event, held exclusively for industry leaders and media representatives, set the stage for an emotionally-driven global marketing initiative poised to elevate the Maldives on the world tourism map.
Bringing together over 50 key participants, the event highlighted I Feel Maldives’ commitment to redefining destination marketing through storytelling, innovation, and immersive experiences. The brand aims to connect global travelers to the Maldives in a deeply emotional and authentic way, shifting the focus beyond conventional promotion to a more meaningful, transformative engagement.
The event featured compelling presentations that outlined the brand’s mission as a collaborative movement to transform the Maldivian tourism landscape. Notably, two of its key international partners — Qatar Travel Mart (QTM) and International Wellness Tourism Expo Japan (IWT) — presented overviews of upcoming collaborations, including dedicated I Feel Maldives pavilions at their events.
The audience was also introduced to the 2025–2026 I Feel Maldives Prospectus, a comprehensive guide showcasing strategic opportunities, global events, and partnerships. Major upcoming collaborations include participation in prestigious exhibitions such as Routes World, ITB China, ATM Dubai, MITT Russia, and BIT Italy.
Attendees were treated to an exclusive preview of the BTR Riyadh Winter Edition, one of the brand’s flagship experiences for the year. A Q&A session followed, led by I Feel Maldives COO and Co-Founder Mr. Mohamed Bassam Adam, who shared the brand’s inspiration and future roadmap.
“I Feel Maldives is not just a campaign — it’s a collaborative movement,” said Mr. Bassam. “We invite the entire tourism industry to join us, share ideas, and be part of a meaningful transformation in how the Maldives is experienced and remembered around the world.”
With partnership and membership opportunities now open, I Feel Maldives is calling on stakeholders to take part in this innovative journey toward global tourism prominence.
For more information or to get involved, contact info@feelmaldives.com or reach out to Mr. Bassam or Event Coordinator Maeesha at +960 7647678.
