The Arrival

ITB Berlin: Leading B2B Platform For Tourism Trade

The ITB Berlin 2024, scheduled from March 5 to 7 at the Berliner Exhibition Grounds, is proving to be a resounding success with over 90% of 150,000 square meters of the exhibition space already booked. A truly global event, 87% of participants come from international backgrounds, further emphasizing its worldwide significance. The ITB Buyers Circle, composed of 1,300 senior buyers, strengthens ITB Berlin’s pivotal role as a key industry indicator.

For an impressive four decades, the Maldives has been a participant in the ITB Berlin fair, illustrating its breathtaking landscapes, luxurious resorts, and vibrant culture since 1984. Leveraging ITB Berlin as a platform to spotlight sustainable and innovative tourism practices, the Maldives consistently builds connections with industry professionals and travel enthusiasts, thereby enhancing its global visibility and making valuable partnerships.

Diversity takes center stage in this year’s exhibitor representation, with substantial growth observed in the Mobility, Travel Technology, and Cruise segments. The Host Country Oman, along with other Arab states, contributes to the cultural richness of the event, featuring over 5,500 exhibitors from 170 countries and territories.


The ITB Berlin Convention serves as the industry’s premier think tank, providing insights into global trends and best practices from experts, including technology giants like Google and leading travel companies such as TUI. The ITB Innovation Radar introduces emerging innovations in the travel industry, ranging from AI-driven services to sustainable travel solutions.

Networking is a key focus of ITB Berlin 2024, with various events facilitating face-to-face meetings. The ITB Speed Networking event and the ITB MICE Night are prominent highlights designed to establish connections and business relationships.

For those unable to attend in person, ITB Berlin extends its reach through ITBxplore, a digital platform offering virtual participation options. This platform, combined with the ITB app, enhances the user experience by facilitating event preparation, networking, and access to the event’s program.

The event’s expansion into five additional halls ensures a comprehensive representation of global tourism, with a significant emphasis on German-speaking countries, the Arab world, Asia, Oceania, and African nations. This year’s thematic focus on the Mobility and Cruise segments reflects the industry’s evolving dynamics.

ITB Berlin 2024 stands as a testament to the resilience and dynamism of the global travel industry. With its unmatched international participation, focus on innovation, and comprehensive networking opportunities, it reaffirms its status as the leading B2B platform for tourism professionals worldwide. The Maldives, with its consistent and impactful participation, remains an integral part of this global showcase.

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