By Almaty, Kazakhstan – April 26, 2025 – The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), in collaboration with 11 co-exhibitors from the Maldives, has successfully showcased the enchanting allure of the Maldives at the Kazakhstan International Travel Fair (KITF) 2025. Held from April 23 to 25 in Almaty, KITF is one of Central Asia’s leading tourism fairs, drawing travel professionals and enthusiasts from across the region.
Representing the Maldives’ diverse tourism offerings, the MMPRC stand was accompanied by leading local tourism partners including AAA Hotels and Resorts, Reollo Travel Pvt Ltd, Splendid Asia Pvt Ltd, Roam Maldives, Try Maldives Holidays, Inner Maldives Holidays Pvt Ltd, Brennia Kottefaru, Canareef Resort Maldives, Resort Life Travel Pvt Ltd, Sojourn Maldives, and The Standard Huruvalhi Maldives.
KITF 2025 served as a strategic platform for MMPRC to position the Maldives as the top-of-mind destination for Central Asian travellers. Under the banner of “The Sunny Side of Life,” the Maldives stand offered a vivid portrayal of the country’s luxury, romance, adventure, and cultural experiences. Eye-catching displays and interactive elements captured the attention of thousands of visitors, reinforcing the Maldives’ status as a year-round dream destination.
“This fair is an important opportunity to build strong connections with the Central Asian travel trade and to showcase the authentic Maldivian experience that continues to captivate the world,” stated MMPRC officials.
In 2024, the Maldives welcomed 27,575 tourists from Central Asia, and by the end of March 2025, 3,138 arrivals have already been recorded. To build on this momentum, Visit Maldives is also preparing for a joint marketing campaign with PAC Group, aimed at further boosting arrivals from the region.
MMPRC remains committed to maintaining the Maldives’ reputation as the World’s Leading Destination by emphasising its luxurious hospitality, rich cultural heritage, and unwavering commitment to sustainability. The organisation continues to inspire global travellers with the Maldives’ distinct charm, aiming to preserve its unique appeal in a competitive global tourism landscape.
