By In a dazzling display of tropical allure, the Maldives has been unveiled as the Official Partner Destination of ITB China 2024, set to enchant audiences at the prestigious event taking place from May 27th to 29th in the vibrant city of Shanghai. This exciting partnership signals a concerted effort to lure more Chinese travelers to the idyllic island nation, casting a spotlight on its unparalleled beauty within China’s bustling outbound travel market.
Renowned globally for its pristine beaches, breathtaking natural landscapes, and opulent luxury, the Maldives takes center stage at ITB China’s largest national pavilion, playing host to over 40 esteemed travel companies as co-exhibitors throughout the three-day extravaganza. A true testament to its allure, the Maldives has clinched the coveted title of World’s Leading Destination at the esteemed World Travel Awards for an impressive four consecutive years from 2020 to 2023.
Expressing delight at this prestigious accolade, Ms. Fathmath Thaufeeq, Managing Director & Chief Executive Officer of the Maldives Marketing & Public Relations Corporation (MMPRC), the National Tourism Promotion Body of the Maldives, expressed her excitement at the prospect of engaging with global partners and the travel trade from China. “This partnership allows us to showcase our destination’s unique beauty and reinforce our position as the top-of-mind destination for travelers from China and worldwide,” Thaufeeq remarked with enthusiasm.
During the event, MMPRC will captivate visitors with a plethora of immersive activities at its booth, offering attendees a tantalizing glimpse into the Maldives experience. From engaging in insightful B2B meetings to indulging in gastronomical and cultural delights, visitors will have the opportunity to delve into the essence of “Maldives…The Sunny Side of Life” and plan their dream tropical getaway. Furthermore, MMPRC has an exciting lineup of activities tailored specifically for the Chinese travel market in 2024, ranging from digital promotions on leading Chinese apps to joint promotional campaigns and familiarization trips. With the resumption of flights and renewed marketing efforts, the Maldives is poised to reaffirm its status as a coveted travel destination in the hearts of Chinese travelers, paving the way for a new era of exploration and discovery.
