Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) along with 22 industry partners are promoting the Maldives at our first trade fair for the year, Fitur 2024. This event is being held in Madrid, Spain from 24th to 28th January 2024. Fitur holds significant importance for tourism professionals and the inbound and outbound markets in Ibero-America. It facilitates a platform for the industry partners to showcase their unique products, services and experiences to a huge audience. Participation in the event aligns with MMPRC’s strategies as part of strengthening the Maldives brand and establishing strong connections with the travel agents from leading markets in the region. It also provides numerous opportunities to promote the unique experiences available in the Maldives and our tourism products, in relation to the unique nature of the destination. Being one of the major fairs held in Spain, Fitur 2024 provides a huge platform to disseminate the latest information of the Maldives and for individual properties featuring their new products and services.
The Maldives’ stand at Fitur 2024 reflects the aspects of luxury, romance, adventure, surf, and cultural tourism. The overall stand portrays the diverse experiences of the Maldives through visuals and videos showcased on LED screens. In 2023, Spain was the 9th top source market for the Maldives. Maldives reached pre-pandemic arrival numbers from Spain last year, contributing significantly to our thriving tourism sector. MMPRC is consistently promoting the destination in the market through various marketing activities. As such, participation in events such as the largest travel trade fair in the region, Fitur 2024, holds immense importance to the Maldives, maintaining momentum from the preceding year.