By In a significant development for the tourism sector of the Maldives, Abdulla Ghiyas, the President of the Maldives Association of Travel Agents and Tour Operators (MATATO), has been appointed as the new chairman of the Maldives Marketing and PR Corporation (MMPRC). Ghiyas takes over from Ms. Nurain Janah, the first government-appointed chairperson, bringing with him a wealth of experience and a commendable track record in the tourism industry.
As a leading figure at MATATO, Ghiyas has been instrumental in driving the organization’s mission forward. MATATO, an independent non-profit organization, engages in various activities including advocacy, training, recognition, familiarization trips, international trade shows, destination marketing, government lobbying, and whistleblowing. Under his leadership, MATATO has significantly contributed to the promotion and development of the Maldivian tourism sector.
Ghiyas’s appointment follows the recent designation of Ibrahim Shiuree as the new Managing Director of MMPRC in June. The synergy between Ghiyas and Shiuree is expected to further strengthen the MMPRC’s efforts in marketing and promoting the Maldives as a premier tourist destination.
MMPRC, also known as Visit Maldives, is the government agency responsible for marketing and promoting the Maldives as a tourism destination. With Ghiyas at the helm, the agency is poised to embark on new initiatives and campaigns to enhance the global visibility and appeal of the Maldives, ensuring sustained growth and development in the tourism sector.
The appointment of Abdulla Ghiyas as chairman of MMPRC marks a new chapter in the ongoing efforts to position the Maldives as a top travel destination. Stakeholders and industry experts are optimistic that his leadership will bring about innovative strategies and a renewed focus on promoting the unique and unparalleled experiences that the Maldives offers to travelers worldwide.