By The Maldives’ wide selection of vacation experiences is being showcased to the French market by Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) at IFTM Top Resa 2024, which is happening in Paris, France, from September 17–19. Seeking to seize the focus of important travel purchasers, encompassing all market sectors including MICE, business, and leisure. Thirty-five delegates from twenty-one Maldivian tourism companies are taking part in the occasion this year in conjunction with Visit Maldives.
This year’s Maldives promotional location, measuring 121 square meters, aims to showcase the destination’s distinct fusion of opulence, long-term viability and stunning scenery. The exhibit showcases the Maldives’ natural charm, opulent resorts, abundant aquatic life, and unforgettable aquatic experiences, as well as honeymoon packages. A selection of regional cuisine and advertising films highlighting the Maldives’ astonishing scenery, eco-friendly lifestyle, and excellent service will also be available to view at the promotional location.
At IFTM Top Resa 2024, activities to engage travel trade partners and potential agents include scheduled meetings with partners, marketing agencies, and media outlets. Additionally, a raffle for free holidays in the Maldives, sponsored by Brennia Kottefaru, Joy Island Maldives by The Cocoon Collection, and Robinson Noonu Maldives, will enhance the visitor experience at the stand. To enter the raffle, consumers are invited to participate in surveys at the Maldives stand. A French-language Press Pack is also available, offering the latest information to trade representatives and reinforcing the strategic market position of the Maldives.
As of August 2024, France has contributed 35,202 tourist arrivals to the Maldives, securing the 8th rank in terms of visitor numbers. MMPRC is dedicated to boosting these figures, particularly in the luxury, family, and eco-friendly travel sectors, through targeted promotional campaigns and marketing initiatives for the French market. The “Discover Maldives” webinar series, which commenced with the French market, stands out among these efforts. Future endeavors to enhance the Maldives’ profile in France include a media familiarization trip, the ongoing “VeryChic” JMP campaign, further “Discover Maldives” webinars, and participation in the esteemed ILTM Cannes event. In all these activities, Visit Maldives is committed to fortifying our presence in France, ensuring that the ‘Sunny Side of Life’ remains a preferred destination for French tourists.